Brand Resources

Media Kit

Logos, colors, and brand guidelines for partners, press, and collaborators. Download what you need, or grab the full brand guideline PDF below.

Logo Variants

Primary Logo (Color)

Primary Logo (Black & White)

Hellcat Mark (Color)

Hellcat Mark (Black & White)

Wordmark (Stacked)

Wordmark (Horizontal)

Color Palette

Brand Orange

#B43620

Primary CTAs, active states, prices

Brand Yellow

#D09324

Hover states, highlights, sale badges

Brand Black

#2A201D

Text, card borders, backgrounds

Brand Grey

#FAF5F4

Page background, card fill, button text

Brand Green

#7B6838

Secondary accents, captions

Brand Teal

#4A9B8A

Accent highlights

Usage Guidelines

Full Brand Guidelines

Need the complete picture? Download our brand guideline PDF with detailed usage rules, typography, spacing, and tone of voice.